CLC International

CLC International Identity and Branding Specification

Vehicle visual branding

There are different, and changing, customs regarding the commercial information printed on vehicles.

In many countries the only information is a web site address and the logo, whilst in other countries address and telephone details are still necessary.

It is important to achieve an appropriate balance between the logo and the size of the text.

Visual branding of vehicles example 1

Visual branding of vehicles example 2

Visual branding of vehicles example 3

Visual branding of vehicles example 4