The Logo Shape, Size and Protection Area

Whenever the logo is used, you must make sure to keep a reasonable free space around the logo to distinguish it from surrounding design elements.

This space is commonly referred to as the “protection area”.

An easy rule for this is to leave as much space on all sides of the logo as about the height / width of the “C” letter in the “CLC” name (see illustration).

The text underneath the logo that replaces the word “INTERNATIONAL” should never exceed the lines indicated in the illustration.

Any word or name that will be used in that area should have its left edge on the right side of the book symbol, and its right edge should NOT exceed the outer line of the swirl.

If the text does not fit on a single line without exceeding the row length indicated, it is acceptable to wrap the text on up to three lines, whilst still keeping it within the indicated margins.