The CLC Logo is comprised of two graphic and two text elements. The slanted open book signifies CLC’s main ministry, book distribution. The blue swirl adds motion and suggests “taking the Word around the world.”
The bold, powerful CLC initials clearly portray the name of the organisation, whilst the subtext “International” enables a department or country to be identified.
The choice of colour in the logo, as well as the alternating light / dark orange gives personality and illustrates variety, trans-cultural relevance while the dark blue maintains a balance of professionalism.
The logo further stands out by the use of shading towards the book spine and the overlapping of the book image with the blue swirl graphic.