Over the years many images have been used to portray the ministry of CLC. Before 2004, each country had been free to develop its own logo and the image it represents.
At the 2004 CLC International Council it was decided that, with the demands of the modern world and, in particular, the internet, it was time that a new uniform image be commissioned.
This revised identity is characterised by a fresh logo design, for which we have developed standardised stationery concepts and additional applications.
This specification contains guidelines, rules and examples for upholding our brand throughout all aspects of CLC’s corporate, mission and marketing communications.
CLC’s National Directors are responsible for ensuring that the materials produced under their supervision adhere to these standards.
This specification has been produced for CLC International Office by Cristi Cotovan in his department which is known as CLC Media Services. Should you encounter a CLC branding situation or application that is not addressed in this manual, please contact us using the contact form.